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Four Steps to Localizing your Mobile App

A great app is focused on user experience and the value it brings to your customers. You not only need to translate your app, but to recreate the experience for international audiences. Factors to consider are internationalization, translation, image and video localization, etc. You’ll need to get your text localized, the design optimized for each […]

Le Tour, Localization and Sales

The Tour de France 2017 is well underway, and, as an avid cyclist, a recent article in Slator spotlighting the language localization efforts of the Trek Bicycle Corporation grabbed my attention. Localization is the process of making your company’s web site, product information, online content, software, marketing materials and more available in different languages. It also ensures […]

CETRA CEO on CNBC: Technology Creating Language Jobs

CETRA was recently featured on CNBC’s “Where the Jobs Are,” and Jiri Stejskal, CETRA’s President & CEO, noted that while technology is allowing more content to be translated, there continues to be an increased need for the human translation of highly specialized material. “The overall industry is growing because of the amount of content out […]

ISO Standards and Risk Management for an LSP

If you’re like most small- to medium-sized businesses, risk management is probably low on your list of priorities. However, in the new ISO 9001:2015 standard, risk is a major feature. To some extent, we always think about risk, but we don’t necessarily do it in a formal way. I know that crossing the street with […]

ESOMAR 2017: Emerging APAC Markets

The ESOMAR APAC 2017 conference was overflowing with innovative and experimental solutions to many of the challenges that the market research (MR) industry finds itself facing today as it expands into new markets and faces technological revolutions. A key focus of the conference was the emerging markets that are increasingly becoming major MR purchasers while […]

CETRA Awarded ISO 9001:2008 Recertification

CETRA Language Solutions is pleased to announce that it has been recertified under the ISO 9001:2008 international quality management standard.  CETRA is one of the few language service providers in the United States to hold this prestigious certification. The requirements for ISO 9001:2008 certification include having a Quality Management System (QMS) that consistently meets or […]

Finding Your Place on the Automation Frontier

How are the recent advances in artificial intelligence and neural machine translation affecting the language community around the world? This is a question that I addressed while participating in a keynote panel at the Translators and Interpreters Summit of the Delaware Valley Translators Association, which took place in Philadelphia on May 6, 2017. The discussion […]

CETRA Welcomes Laura Lee to APAC Office

CETRA is proud to announce the addition of its newest project manager, HyeSeung (Laura) Lee, to its Seoul, Korea office team. Laura is tri-lingual and brings a wealth of experience in the localization, nonprofit, and retail sectors to the company. Prior to CETRA, Laura was a project manager at a Seoul-based localization agency for three […]

CETRA Deploys New Resource Portal for Linguists

CETRA recently unveiled a new portal designed specifically for linguists in its Plunet business management system. The rollout of the Resource Portal comes at the same time that CETRA optimized its business management system by updating to the latest version of Plunet. The Resource Portal, which was rolled out in several waves over the course […]

Technology Takeaways from GALA 2017

CETRA was once again represented at the 9th annual conference of the Globalization and Localization Association (GALA), which took place in Amsterdam March 26-29, 2017. This was our eighth appearance at what has become the premier event of the language industry, launched in Cancun in 2009 and alternating locations between Europe and the US ever since. […]