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Tattoos and Translation

A guest blog by Evan Schapiro — In her new single “7 Rings,” Ariana Grande (right) sings about wealth in excess  –  her diamonds, expensive shoes and seemingly endless access to cash from ATM machines. Her song is resonating with the public, and just hit number 1 on the Billboard Hot 100, her second number one […]

Happy Lunar New Year 2019

We wish our friends, family, neighbors, clients, linguists and other colleagues across Asia a Happy Lunar New Year 2019! Lunar New Year officially falls on Tuesday, February 5 this year, and it is the year of the pig, which is considered to be a symbol of wealth and fortune.  For much of Asia, the lunar […]

International Year of Indigenous Languages (IYIL2019) Series Kick-Off

The United Nations declared 2019 as The International Year of Indigenous Languages (IYIL2019) to help raise awareness of the cultural contributions that these languages make across our global community. We are dedicated to helping people globally to understand each other and the world around them, and this blog will be the first in CETRA’s year-long […]

CETRA Peer Applause

Teamwork.  Thoughtful.  Humor.  Helpful.  These are some of the words that our staff have used to describe their peers at CETRA. The descriptions were part of CETRA’s Peer Applause program, which was designed as an internal way to recognize the efforts and contributions of CETRA staff.  Each month, an internal committee would select a CETRA […]

2018 Year-in-Review by the Numbers

Every year we take a moment to reflect on the previous year.  It usually takes the form of a review by the numbers.  Our year-end review typically includes the number of words and Asian-language characters translated to more poking-fun-at-ourselves numbers, such as the amount of coffee or pizza consumed by our staff over the year. Some […]

Favorite CETRA Blogs 2018

We try to cover a lot in our blog.  Our goal is to provide insight into language services, along with tips and updates that are directly relevant to various other fields. Following is a recap of our favorite blogs of the past year, including those we found most insightful, most clicked and others we just […]

Happy Holidays from CETRA

This holiday season we are reminded that language matters. Together we help people to better understand each other. We are grateful for your partnership, and wish everyone a happy and healthy New Year.

Perspective: Research & Results 2018

The Research & Results 2018 conference (a major annual market research conference) was held in late October in Munich, Germany.  Angela Wende, CETRA’s Chief Marketing Officer, traveled to the conference from our office in Heidelberg to meet with our various market research clients in attendance and learn about the latest trends in the industry. Angela […]

Customer Experience, Holidays and Localization

With more than $120 billion in online holiday shopping anticipated this year, engaging customers and maintaining a strong consumer experience starts with speaking to them in their own language.  This is called localization: adapting a product or content to meet the language, cultural, political and legal differences of a foreign market or country. Ensuring your […]

Happy Thanksgiving from CETRA!

Happy Thanksgiving!  We are grateful for our clients, translators, interpreters and friends this Thanksgiving season. Our US offices are closed on Thursday, 11/22 and Friday, 11/23, but our offices in Ireland, Germany and South Korea are open to help with your language requests.  They can be reached at info@cetra.com or you can request a quote.  […]