CETRA Expands In-Language Coding Service

Under News | Posted by Richard Ochab

CETRA Language Solutions recently expanded its in-language coding capabilities to better serve the growing demand for this service from its global market research clients. Designed primarily for the market research industry, in-language coding has significant value for any company or industry looking to better analyze large volumes of multilingual text.

The expanded in-language coding service integrates CETRA’s leading translation services with its strength in linguist recruitment. In-language coding can help clients to better extract and quantitatively analyze the reams of verbatim text generated by open-ended questions in surveys, as well as from CRM systems, customer-feedback systems, customer records, web sites, voice/video recordings, social media, and images.

“CETRA provides language services to many of the globe’s top market research companies, and investing in our in-language coding service allows us to provide even greater value to our clients,” said Jiri Stejskal, President and CEO, CETRA. “Offering in-language coding helps us stay in the vanguard of language services. In-language coding is increasingly needed by the market research industry, as well as many other industries that require analysis of large data sets of text, phrases, and numbers.”

CETRA can provide in-language coding to clients in multiple languages at competitive rates.

CETRA is adept at working with many leading analytical and sampling technologies, including Ascribe, IBM SPSS and Confirmit.

In market research, verbatim coding is the assignment of numeric codes to various words, phrases, ideas or concepts in text, so that the information and meaning in the text can be extracted and analyzed quantitatively.

Typical requests for in-language coding include responses to open-ended survey questions that need to be categorized according to certain criteria. In most cases, the needed code frame is provided by the client, and surveys range from 300 – 2,000 responses.

CETRA provides language services to businesses and institutions around the world, including translation, simultaneous conference interpretation and American Sign Language interpretation, web site localization, software localization, multilingual typesetting, voice-overs, and transcriptions in over 200 languages. Its global network of more than 5,000 professional linguists, and its dedicated staff in Pennsylvania, Virginia, California, Ireland, Germany, South Korea, and Ghana provides professional, responsive service that saves clients time, simplifies the process and makes working with CETRA a pleasure. CETRA is ISO 9001, ISO 13485, and EN 15038 certified.

For more information, please contact Angela Wende, Chief Marketing Officer, CETRA, at 215.635.7090 x148 or angela.wende@cetra.com.

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