CETRA Adds Languages to Its Multilingual Coding Service

Added Capabilities for Multilingual Coding Service Provides Greater Support for Market Researchers

CETRA Language Solutions (CETRA), a global language services provider, today announced the addition of 33 languages to its multilingual coding service, expanding its support for this service to more than 50 total languages. Combining human expertise with technology-assisted workflows, the coding service translates open-ended responses into English and delivers custom-organized results in each client’s preferred language.

The expanded multilingual coding service reinforces CETRA’s commitment to helping global insights teams analyze multilingual data more quickly, accurately, and with greater cultural nuance.

CETRA’s coding service combines human expertise with AI-powered automation to transform multilingual open-ended survey responses into accurate, analysis-ready data. The service also helps organizations across multiple industries analyze large volumes of multilingual text more effectively.

Designed for scalability, customization, and end-to-end data quality, CETRA’s multilingual coding service helps clients uncover deeper insights from diverse data sources. Clients may integrate an existing code frame or work with CETRA to develop a custom framework from the ground up. The coded open-ended responses can be delivered in a range of file formats.

Language Coding Benefits

CETRA’s multilingual coding service offers the following key benefits:

  • Translates 50 languages into English with accuracy
  • Analyzes thousands of open-end responses in minutes
  • Extracts client-provided keywords, such as entity names (cities, brands, etc.) along with variations of those entity names
  • Uses existing codes or develop a custom codebook
  • Human review of English translation, and results can be manipulated to split, combine, or group responses into categories
  • Results can be exported into preferred file formats

Languages Available for Coding Services

CETRA’s multilingual coding service is available in the following languages:

English
Arabic
Armenian
Belarusian
Bengali
Bosnian
Bulgarian
Catalan
Chinese
Chinese (Cantonese)
Croatian
Czech
Danish
Dutch
Estonian
Finnish
French
German
Greek
Gujarati
Hebrew
Hindi
Hungarian
Icelandic
Indonesian
Italian
Japanese
Kannada
Korean
Latvian
Lithuanian
Macedonian
Malay
Marathi
Nepali
Norwegian
Persian (Farsi)
Polish
Portuguese
Punjabi
Romanian
Russian
Serbian
Slovak
Slovenian
Spanish
Swedish
Tamil
Telugu
Thai
Turkish
Ukrainian
Urdu
Vietnamese

The expansion of the service builds on CETRA’s long‑standing commitment to support multilingual verbatim coding for market research customers, along with other clients who require the analysis and organization of large amounts of data.

About Multilingual Coding Services

CETRA is adept at working with many leading analytical and sampling technologies. In market research, verbatim coding is the assignment of numeric codes to various words, phrases, ideas, or concepts in text, so that the information and meaning in the text can be extracted and analyzed quantitatively. Typical requests for language coding include open-end survey responses that need to be categorized according to certain criteria.

About CETRA

CETRA provides language services to businesses and institutions around the world, including translation, interpretation, transcription, and other language-related services in more than 300 languages. Its global network of more than 5,000 professional linguists, and its dedicated staff in Pennsylvania, California, and Ireland provides professional, responsive service that saves clients time, simplifies the process, and makes working with CETRA a pleasure. CETRA is ISO 9001 certified. For more information, please contact us.