CETRA Unveils Advanced In-Language Coding Services
Hybrid Solution Provides Quality Insights and Faster Turnaround Times
FOR IMMEDIATE RELEASE
Feb. 23, 2026, Elkins Park, PA – CETRA Language Solutions (CETRA), a global language services provider, today announced a significant expansion of its in‑language coding services combining human experts with advanced technology-assisted workflows. The hybrid solution strengthens CETRA’s commitment to provide insights teams with faster, accurate, and culturally nuanced multilingual data analysis.
Designed primarily for the market research industry, CETRA’s hybrid in‑language coding model combines human expertise with AI-powered automation to help clients turn multilingual open‑end responses into accurate, analysis‑ready data. In addition, in-language coding has significant value for companies in any industry looking to better analyze large volumes of multilingual text.
“CETRA has provided language services, including translation and interpretation, to some of the globe’s top market research companies for more than 25 years. Expanding our in-language coding capabilities allows us to provide even greater capacity and value to our clients,” said Jiri Stejskal, CEO of CETRA.
“We create value by providing ethical, consultative, and accurate language services,” said Stejskal. “The expansion of our in-language coding services fosters sustainable growth by joining technology and the power of human connection.”
The newly enhanced service places an even greater emphasis on scalability, customization, and end‑to‑end data quality, helping clients uncover deeper insights from diverse multilingual sources.
CETRA also offers expanded flexibility in designing and implementing code frames, including building custom code frames from scratch or seamlessly integrating a client’s existing structure. Clients can also choose from a variety of delivery formats.
These enhancements build on CETRA’s long‑standing commitment to support multilingual verbatim coding for market research customers, and other clients who need to analyze and categorize large amounts of data.
About In-Language Coding
CETRA is adept at working with many leading analytical and sampling technologies. In market research, verbatim coding is the assignment of numeric codes to various words, phrases, ideas, or concepts in text, so that the information and meaning in the text can be extracted and analyzed quantitatively. Typical requests for in-language coding include open-end survey responses that need to be categorized according to certain criteria.
About CETRA
CETRA provides language services to businesses and institutions around the world, including translation, interpretation, transcription, and other language-related services in more than 300 languages. Its global network of more than 5,000 professional linguists, and its dedicated staff in Pennsylvania, California, and Ireland provides professional, responsive service that saves clients time, simplifies the process, and makes working with CETRA a pleasure. CETRA is ISO 9001 certified.
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