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Favorite CETRA Blogs 2018

We try to cover a lot in our blog.  Our goal is to provide insight into language services, along with tips and updates that are directly relevant to various other fields. Following is a recap of our favorite blogs of the past year, including those we found most insightful, most clicked and others we just […]

Perspective: Research & Results 2018

The Research & Results 2018 conference (a major annual market research conference) was held in late October in Munich, Germany.  Angela Wende, CETRA’s Chief Marketing Officer, traveled to the conference from our office in Heidelberg to meet with our various market research clients in attendance and learn about the latest trends in the industry. Angela […]

Customer Experience, Holidays and Localization

With more than $120 billion in online holiday shopping anticipated this year, engaging customers and maintaining a strong consumer experience starts with speaking to them in their own language.  This is called localization: adapting a product or content to meet the language, cultural, political and legal differences of a foreign market or country. Ensuring your […]

The Nitty Gritty

The new mascot for the Philadelphia Flyers, Gritty, has taken over the National Hockey League, major news outlets and office coffee talk (meet Gritty).  With our global headquarters in the Philadelphia metro-area, we thought it was time to jump on the Gritty bandwagon. One of the things that is endearing (is that the word?) about […]

The Quintessential Legal Translation Checklist

We are often contacted by legal clients who need documents translated for use in a legal proceeding or as a reference tool. In some cases, it is the first time that a paralegal or legal assistant is requesting translation services.  Part of our role as a language solutions provider is to serve as cultural consultants […]

Bridging Cultural Divides

It is common for people to experience “culture shock”when traveling internationally. It can also occur when meeting someone new from a different country, even if the encounter is on your home soil. Yet, bridging cultural divides is possible with patience, understanding and possibly the assistance of a native speaker. While culture may seem simple to […]

For Social & Public Opinion Research: Wording Matters

As a provider of translation services, we always stress the merits of accuracy when localizing content from one language to another when reaching multilingual audiences.  The success and reputation of our company depends on it. One particular area where proper wording is especially important is social and public opinion research. When it comes to generating […]

CETRA Optimizes Translation Workflow for Confirmit XML Files

CETRA is piloting an internal translation process that is specifically designed to optimize translations for market research companies that work with  XML and Confirmit files. CETRA is the translation leader for the market research industry, and we specialize in providing translations for clients that utilize XML and Confirmit files. The benefits of our advanced XML […]

CETRA Turns 21

CETRA celebrated 21 years of serving clients around the world this month. Jiri Stejskal founded the company to provide language support for litigation between a Czech bank and a US software provider, and for the first five years the company was called Central European Translations to reflect its focus on the languages of Central Europe. […]

CETRA Integrates Its Latest Translation Management System

CETRA recently integrated the most advanced available version of its translation business management system, Plunet, across its offices worldwide.  The integration of Plunet 7.2 offers significant benefits and advantages for our translation clients and freelance translators. The benefits to our clients include: Secure delivery of files More specialized translator search capabilities that allows for enhanced […]