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CETRA Celebrates International Translation Day 2022

Happy International Translation Day 2022! We celebrate and recognize today the dedication of translators and interpreters worldwide for their contributions to our global society. We encourage you to follow all the activity on your socials using #ITD22. International Translation Day is celebrated on September 30, which is the feast day of St. Jerome, the Bible […]

CETRA Awarded Translation and Interpretation Agreement with Conductiv

Elkins Park, PA – CETRA has been awarded a group purchasing agreement for translation and interpretation services with Conductiv Contracts. Effective January 1, 2022, the new agreement allows Conductiv Contracts members, at their discretion, to take advantage of special pricing and terms pre-negotiated by Conductiv Contracts for language services. “CETRA provides high quality translation and […]

Study: Emotions Get Lost in Translation

A study was recently published finding that emotions can get lost in translation.  What the researchers found was that different cultures prescribe different words to various emotions, and words to express a particular emotion may not be found in a certain language or may have a slightly different understanding. This has impacts in many daily […]

Translation, Automation and the STC

Earlier this year, CETRA had the opportunity to contribute a case study to a presentation on the integration of automation in the language industry to the Society for Technical Communication (STC). The presentation was part of the STC’s monthly roundtable, which provides professional development opportunities for technical writers. The topic that month was localization. The […]

CETRA Recap of ATA60 Conference

CETRA attended the American Translators Association (ATA) conference in October this year, which was held in Palm Springs, CA.  It was the 60th anniversary of the annual conference.  Jiri Stejskal, CEO, and Dominika Weston, Global Resources Manager, from CETRA participated in several events and activities at ATA60. There were nearly 1,400 attendees at this year’s […]

Organizing Multilingual Data on a Shoestring Budget

Businesses with an international customer base typically collect data in numerous languages.  As small businesses continue to expand, many may not have the budget for a complete translation, but still want to better understand their global data.  In this situation, in-language coding may be your best choice. In-language coding is the assignment of codes to […]

Road Tests and Online Reviews

Imagine an automobile company putting a new car to market without road testing it first.  That is the equivalent of market researchers putting a multilingual survey out in the field without it having gone through an online review.  Both the road test and online review work out the bugs, and ensure that the product or […]

The Perils of DIY Translations

Our CEO, Jiri Stejskal, recently traveled across several countries in Asia visiting clients, and he came across many examples of Do-It-Yourself (DIY) translations gone awry.  From airports to restaurants to resorts, the mistranslations ranged from comical to nonsensical.  They included chiefs making dinner recommendations and calls to not take out a hand from a handrail. […]

Welcome Luize Smite

We are pleased to welcome Luize Smite to CETRA.  Luize is a translation project manager in our Limerick, Ireland office. Luize speaks five languages, and earned her BA in Applied Languages in Japanese, Spanish and German at the University of Limerick. Her Bachelor’s thesis examined the cognitive effects of bilingualism. Luize was previously a project […]

Tattoos and Translation

A guest blog by Evan Schapiro — In her new single “7 Rings,” Ariana Grande (right) sings about wealth in excess  –  her diamonds, expensive shoes and seemingly endless access to cash from ATM machines. Her song is resonating with the public, and just hit number 1 on the Billboard Hot 100, her second number one […]