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Three Lessons from a Start-Up

CETRA’s President and CEO, Jiri Stejskal, discusses his methodical approach to starting a start-up and CETRA’s specialization in the market research industry as a guest blogger in GALA‘s “If I knew then…” series. The blog, “Three Lessons from a Start-Up that Took Forever to Start,” comes on the eve of CETRA’s 21st Anniversary on March […]

5 Tips on Getting the Right Focus Group Interpreter

Having the right interpreter at your focus group is important to ensuring accuracy of your brand and generating insightful market research. We are frequently contacted by market research clients to provide interpreters for focus groups.  They range from consumer-focused group events to qualitative In-Depth-Interviews (IDIs). No matter the type of focus group, getting the right […]

Insight Innovation Exchange: The Future of the Market Research Industry

Recently GreenBook presented the first North American Insight Innovation Exchange in Philadelphia, Pennsylvania.  This conference brought together innovators in the industry to dig deep into the future of Market Research. They explored ideas for new technological advancements in research that will replace traditional methods.  Each brilliant presentation offered the audience a view into the future of the market […]