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CETRA CEO to Present at GALA Executive Forum

Jiri Stejskal, CETRA’s CEO, will be a panelist at the Globalization & Localization Association (GALA) Executive Forum in New York City on July 18, 2019, discussing corporate growth strategies.  Stejskal will focus on the merits of staying independent, while others will promote acquisitions as inevitable and essential. The upcoming GALA Executive Forum in New York […]

CETRA US Offices Closed for Independence Day Holiday

CETRA’s offices in the United States will be closed from July 4 – 5, 2019 in observance of the Independence Day holiday. Our other global production centers will be open. Please contact info@cetra.com or Request a Quote for immediate assistance. According to History.com, Independence Day (also known as July 4th) has been a U.S. paid […]

To Transcribe or Direct Translate

Many of our clients require transcription services.  By converting their audio into text they can make the content searchable and usable in many different ways.  We’ve transcribed in-depth-interviews, focus groups, legal proceedings, physician’s reports, marketing videos, public service announcements and many other audio and video files. Yet, many can be unsure of the differences between […]

Organizing Multilingual Data on a Shoestring Budget

Businesses with an international customer base typically collect data in numerous languages.  As small businesses continue to expand, many may not have the budget for a complete translation, but still want to better understand their global data.  In this situation, in-language coding may be your best choice. In-language coding is the assignment of codes to […]

CETRA APAC Office Closed for Memorial Day Holiday

CETRA’s office in Seoul, South Korea will be closed on Thursday, 6/6/19, in observance of Korea Memorial Day. Our other global production centers will be open. Please contact info@cetra.com for immediate assistance. (CETRA 서울 사무소는 공휴일인 현충일을 맞아 6월 6일 (목요일) 휴업합니다. 미국 본사 및 해외 지사는 당일 정상 영업하오니 급한 용무는 info@cetra.com로 연락하시기 바랍니다. […]

CETRA Passes Annual ISO Quality Standards Audit

CETRA Language Solutions passed an annual audit of its ISO 9001:2015 international quality management standard certification earlier this month.  The audit was performed by the Performance Review Institute.  CETRA is one of the few language service providers in the United States to hold this prestigious certification. CETRA updated its certification from ISO 9001:2008 to the […]

CETRA Ireland Celebrates Seventh Anniversary

CETRA Ireland Ltd, a wholly owned subsidiary of CETRA, Inc, is celebrating its seventh anniversary this month.  CETRA Ireland, which is located in Limerick, leads the company’s website globalization and software localization services. CETRA Ireland also expanded CETRA’s ICT and market research client base in the EMEA market. Founded in 2012, CETRA Ireland staff includes […]

Mapping Our Endangered Languages

As we continue to recognize the International Year of Indigenous Languages (IYIL 2019), we have been talking about endangered languages and how it is possible to save an endangered language. According to UNESCO, there are 7,000 languages spoken worldwide, and 2,680 languages spoken by indigenous people that are in danger.  In addition, UNESCO notes there […]

Road Tests and Online Reviews

Imagine an automobile company putting a new car to market without road testing it first.  That is the equivalent of market researchers putting a multilingual survey out in the field without it having gone through an online review.  Both the road test and online review work out the bugs, and ensure that the product or […]

Top Legal Interpretation Hacks

We are often contacted by legal clients who need interpretation services for a court case or other legal proceeding.  In some cases, it is the first time that a paralegal or legal assistant is requesting interpretation.  Part of our role is to serve as cultural consultants and advise clients on the best approach when language […]