Sustainability, Language and Market Research

The November/December 2017 edition of the Chronicle by the American Translators Association featured a piece on being fluent in the language of sustainability, and it reminded us of a previous CETRA blog entitled “Interpreting Sustainability: Is it Sustainable?“.

The Chronicle piece provided great insight into the language needs for this ever evolving and growing field, and offers a number of fantastic resources for translators and interpreters looking to expand their knowledge in the terminology of sustainability.

As the globe’s leading provider of language services in the market research field, we wanted to add some resources on market research and sustainability.

American Marketing Association:
Marketing Sees Rise in Sustainability Research

Network for Business Sustainability:
Top 10 Sustainability Research Findings

Report Shows a Third of Consumers Prefer Sustainable Brands

Greenbook Directory:
Environment & Sustainability
Consumer Attitudes Toward Green Brands Reach All-Time High