We try to cover a lot in our blog. Our goal is to provide insight into language services, along with tips and updates that are directly relevant to various other fields.
Following is a recap of our favorite blogs of the past year, including those we found most insightful, most clicked and others we just found fun. Enjoy!
Three Lessons from a Start-Up
CETRA’s President and CEO, Jiri Stejskal, discussed his methodical approach to starting a start-up and CETRA’s specialization in the market research industry as a guest blogger in GALA‘s “If I knew then…” series.
For Social & Public Opinion Research: Wording Matters
We always stress the merits of accuracy when localizing content from one language to another. One area where proper wording is especially important is social and public opinion research.
The Quintessential Legal Translation Checklist
Part of our role as a language solutions provider is to serve as cultural consultants and advise clients on the best approach when language services are needed. This is a legal translation checklist to consider when requesting translations.
The Nitty Gritty
The new mascot for the Philadelphia Flyers, Gritty, has taken over the National Hockey League, major news outlets and office coffee talk. How would his name translate to other languages?
Perspective: Research & Results 2018
The Research & Results 2018 conference (a major annual market research conference) was held in late October in Munich, Germany. Angela Wende, CETRA’s Chief Marketing Officer, provided her perspective on the conference, and how industry trends are shaping collaboration between market researchers and language services.
Customer Experience, Holidays and Localization
With more than $120 billion in online holiday shopping anticipated this year, engaging customers and maintaining a strong consumer experience starts with speaking to them in their own language.
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