Marketing Research Interpretation Services

CETRA supports the qualitative marketing research industry through web-based and over the phone interpretation of focus groups and IDI's.  We know the industry, understand your markets and can help with multi-lingual marketing. Whether your focus group is in the US or abroad, we have the linguist and project manager with the appropriate industry experience to achieve your research goals.

CETRA's services to marketing research firms include:
•  Simultaneous interpretation for focus groups and IDIs
•  Telephonic interpretation for multilingual phone interviews (TDIs)
•  Audio-visual equipment and technical support
•  Multilingual transcription services
•  Expert assistance from your project manager in the selection of the right mix of language services and equipment to suit your client’s needs

CETRA provides interpretation services to marketing research firms around the world including: 
•  Kantar Group
•  TNS Global
•  GfK Custom Research
•  National Analysts Worldwide
•  Radius Global Market Research
•  MRops


Sample marketing research interpretation projects include:
•  AAskylosing Spondilitis (TDI pharmaceutical study of physicians, neurologists, and patients in Spain, France, Germany, and Switzerland)
•  Electronics (topic guide translation and TDI study consumer products in China, Germany, France, Italy, Japan, Portugal, and Russia)
•  Fragrances (discussion guide translation and 3 days of Focus Groups and IDIs into French)
•  Fast Food (Hispanic market focus groups, including interpreting audio equipment, CD and DVD recording, and technician)

CETRA is an active participant in the marketing research industry and has memberships and affiliations including:
•  Marketing Research Association (MRA)
•  Philadelphia MRA Chapter
•  National MRA Research Industry Forum Committee
•  Certification by the MRA as Professional Researchers
•  CETRA frequently contributors articles to industry magazines such as Alert! Magazine, QRCA View and Quirk’s Marketing Research Review.

CETRA is ISO 9001:2008 and ISO 13485:2003 certified.